Practical Areas of Expertise

1. New Business:  Targeted outreach, pitching the press, measuring the impact of content, pitching for new business and what your audience really wants. In addition to extensive and recent data from top decision-makers, we work on executive presentation and emotional intelligence skills essential for winning today.

2. Operating Structure:  You may have worn all the hats at some point, but now your talent is better spent elsewhere.  Creating dashboards, reading resumes, structuring employment agreements, and managing, inspiring and measuring performance are a big headache, but so worthwhile getting the process right.

3. Accounting:  There is more to accounting than debt, cashflow and taxes. Unlike any other plank in your foundation, the transparency and accuracy of your financial picture cannot be the domain of a specialist.  We'll build that out together, in a process that taps the great experience of your investors and other stakeholders. 

4. HR/Culture: HR is vital to your company's future, plain and simple. How you hire and fire, educate,  compensate, organize and scale are the facets of the gem that is your company's culture.  Managing talent, expectations and performance is a constant effort.  We'll map and manage that together.

5. Production:  You know execution is everything, that perfect is the enemy of the good. Delivering on the promise of your company - what clients have purchased, what your investors expect -- it is the follow-through that can make or break your company everyday.  We'll map that together, and identify the bench you need to deliver.

6. Communication:  Strategic storytelling is a very important talent for any leader.  Whether you are pitching for new busineses, leading an all-hands mtg, managing clients or informing investors, how and what you say, and when you say it, is vitally important.  We will set-up your communication goals, and measure your progress toward clear and effective information management.

7. Marketing:  Everything is marketing.  Demand for your brand among prospective and current imployees, investors, customers and other stakeholders is the fuller picture of marketing  -- much more so than simply media or messaging.  We'll scrutiinze that together, set goals and measure what matters.